Confidently, gorgeously, unequivocally, joyfully, ravishingly, effortlessly, playfully, distinctly, naturally, boldly,
Confidently, gorgeously, unequivocally, joyfully, ravishingly, effortlessly, playfully, distinctly, naturally, boldly,
The big idea was simple: whatever you choose to do to your face— like smooth those pesky frown lines with Dysport®— you’re still the same person.
Of course, the legal gods required we say “frown lines between the brows”, which was a pain in the ass for graphic text every single time… but constraints make you sharper, so I leaned in. While our main competitor can B-toxic (not naming here—hi, legal!) we came up with a bright, gorgeous campaign that made the benefits of a neuromodulator feel approachable, modern, and unapologetically feel-good.
